Course Name | Visual Merchandising |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
FA 403 | Fall/Spring | 3 | 0 | 3 | 4 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | Group WorkLecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | This course aims to give the fundamentals of visual merchandising with instruction in branding elements and interior designs in order to put fashion on commercial display. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | This course prepares students for a professional design environment in terms of stationary retail design. The importance of correct product placement is explained along with store design and commercial marketing in terms of architecture. |
Related Sustainable Development Goals |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | X | |
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Intro to VM | |
2 | Brief ALTINYILDIZ | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23 |
3 | Project “ALTINYILDIZ” | MARKET / COMPETITOR / TARGET / SPECIALISATION Analysis | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23 |
4 | Project “ALTINYILDIZ” | LOGO and CI / OPENING CAMPAIGN MOODBOARD | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 24-55 |
5 | Project “ALTINYILDIZ” | 1. JURY Presentation 1 | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 56-100 |
6 | Project “ALTINYILDIZ” | Revision | (2006) Twemlow, A. “Grafik Tasarım Ne İçindir?” Yem Yayın, RotoVision Sa, Istanbul 01-022 |
7 | Project “ALTINYILDIZ” | Revision (and Window Display Prototype) + material list | (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones 022-33 |
8 | Project “ALTINYILDIZ” | Revision (and Window Display Prototype) + material list budget | (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones 10-54 |
9 | Project “ALTINYILDIZ” | 2. JURY Presentation 2 | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK intro |
10 | Project “ALTINYILDIZ” | Window Display 1 | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 10-22 |
11 | Project “ALTINYILDIZ” | Window Display 2 | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 45 -50 |
12 | Project “ALTINYILDIZ” | Window Display 3 | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 60-65 |
13 | Project “ALTINYILDIZ” | FINAL JURY | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 66-67 |
14 | Semester Review | |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | Morgan, T. (2008) "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK ISBN: 9781780676876 |
Suggested Readings/Materials | Apparel merchandising: The line starts here, Rosenau J.A., Wilson, D. ISBN: 9781609015398
Olins, W. (2008) “The Brand Handbook” Thames & Hudson Ltd, London ISBN 13: 9780500514085
Vogue runway current collections |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | 3 | 75 |
Project | 1 | 25 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 4 | 100 |
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 14 | 3 | 42 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | 3 | 7 | |
Project | 1 | 9 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | |||
Total | 120 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to develop and design a collection independently. | |||||
2 | To be able to do maintain a design research individually or as a team. | X | ||||
3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. | X | ||||
5 | To be able to analyze and integrate the particular local and regional needs and of their profession. | X | ||||
6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | |||||
8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. | X | ||||
9 | To be able to develop an ongoing analytical and professional approach to academic and design research. | |||||
10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | |||||
11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest